Tracking snippet installed
01 / CONNECT
One snippet. You’re connected.
Your agency adds the tracker to your website. Your forms keep doing their thing; we capture the enquiry and its attribution.
Good ads bring leads.
Know which ones bring business.
Connect every enquiry to the ad behind it. Track the outcome.
Give Google Ads the feedback that clicks alone can’t.
Your website. Your leads. One clear picture.
FROM CLICK TO CUSTOMERMeet your new daily overview
More than a conversion.A customer, connected to a campaign.
A look inside the product. All names and figures shown are demo data.
Built around the tools you already use
Google Ads Available Your website∞ Meta Ads Coming soonin LinkedIn Ads Coming soon
A SMALL TOOL. A COMPLETE PICTURE.
From “where did this come from?”
to “let’s do more of that.”
Three simple steps connect your marketing to what happens next.
JL
Jamie LeeNew website enquiry
New Google Ads Kitchen renovation
02 / FOLLOW
See the ad behind the lead.
Source, campaign and keyword sit right beside the enquiry. Follow each lead from first contact to quote to customer.
Another lead. Now a customer.
WonGoogle Ads
A better signal for your campaigns03 / CLOSE THE LOOP
Send back what really matters.
Export eligible quotes and won sales to Google Ads, so your campaigns can learn from real business outcomes.
THE CLARITY YOU’VE BEEN MISSING
Fewer tabs.
More “now that makes sense.”
Everything you need to understand your leads. Nothing to overcomplicate it.
The whole journey.
In one place.
No more piecing together form emails and spreadsheets. Keep the person, the campaign and the outcome together.
Explore the dashboardAd clickedGoogle · Kitchen renovation
Enquiry receivedJamie Lee · Website form
A new customerOutcome recorded · Won
WonClicks are a start.
Customers are the point.
Give Google Ads a more useful signal by sending back qualified outcomes with their conversion values.
Google Ads exports available
Built for agencies.
Simple for clients.
Keep each business separate, give clients their own view, and share campaign updates right where the results are.
H Harbour Studio Client workspaceN Northside Electrical Client workspace
They browse. They leave.
You keep the context.
First and last touch attribution stays in the visitor’s browser for up to 90 days, ready to travel with their enquiry.
When tracking data is available and browser storage is retained.THE STORY BEHIND THE LEAD
- Source
- Google Ads
- Campaign
- Kitchen renovation
- Keyword
- kitchen design sydney
- Outcome
- A new customer
YOUR CHANNELS, CONNECTED
Start with Google.
There’s more on the way.
Capture the context behind your website enquiries today. We’re building the next connections to help you close the loop across more channels.
Google AdsExport quotes and won salesAvailable now
∞Meta AdsConversion integrationComing soon
inLinkedIn AdsConversion integrationComing soon
A LITTLE MORE CLARITY
Good questions.
Simple answers.
The essentials before you get started.
What does Simple Ad Tracker actually do?
It captures website form enquiries with their source, campaign and click information. Your team records what happens next, from first contact to a won sale. Your agency can then send eligible lead outcomes back to Google Ads.
Will it work with my existing website?
Your agency adds a small tracking snippet to your website. It listens to form submissions alongside your existing forms, without changing where their emails go. Your agency should test your forms after installation, especially custom or embedded forms.
Which advertising platforms are supported?
Google Ads conversion exports are available now. Source and campaign information can be captured from tagged links across channels. Dedicated Meta Ads and LinkedIn Ads integrations are coming soon.
Can my clients see their own results?
Yes. Each business has its own account. Clients see the accounts they belong to, while agency team members can work across the businesses assigned to them.
What happens after I create an account?
Confirm your email, then your account manager will connect you to your business. Once the tracking snippet is installed and tested, new enquiries will appear in your dashboard.
Is this the same product as Leadline?
Yes. Leadline is now Simple Ad Tracker. It is the same product with a clearer name and a fresh look. Existing accounts and installed tracking snippets continue to work.
MAKE THE CONNECTION
Your next great lead
deserves a clearer story.
See where it came from. Know what it became.
Get started Already with us? Sign in to your workspace →